On sustaining emotional capital…

Written for startup founders, but generally true for anyone going through a challenging phase of ‘building’ something, this highly readable article by Sari Azout talks about how to cruise through the journey.

…they also need emotional capital — good energy, positivity, and resilience. The best way to control your emotional capital is to fine-tune your internal monologue and replace your hunger for approval with a desire to grow.

Jeff Bezos has a wonderful quote about this:“Invention requires a long-term willingness to be misunderstood. When you do something that you genuinely believe in, that you have conviction about, for a long period of time, well-meaning people may criticize that effort. To sustain yourself over this time, you can’t look for accolades, and you can’t rely on being understood.”

The only remedy I know is patience.

Read more here.

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